Project Background & Initial Needs
A car dealership in Riyadh, Saudi Arabia, wanted to improve its customer experience by adding private conversation spaces near the reception area and vehicle display zones. The project was handled by Riyadh Furniture Company as the intermediary and contracting party, with the local car dealership (4S store) as the end user. Given the showroom’s high foot traffic, many customers needed private spaces to make or take phone calls while browsing cars, waiting, or consulting with sales advisors—and the showroom’s open-plan layout made such private interactions difficult. That’s where we stepped in to provide a tailored solution.
Why Booths Beat Traditional Reception Rooms
At first, the client considered building 2–3 traditional reception rooms or small meeting rooms. But after evaluating the showroom’s actual layout and comparing costs, they realized this approach had major drawbacks: it would take up valuable permanent display space (crucial for showcasing vehicles) and lack flexibility for future layout adjustments—something often needed in dynamic car showrooms. After further discussions and cost comparisons, the client decided booths were the better fit. Unlike fixed rooms, booths are more cost-effective, easy to reposition later, and their clean, understated design blends seamlessly with the showroom’s aesthetic, keeping the space looking professional and uncluttered.
Booth Specifications & Final Layout
After receiving the client’s showroom layout diagram, we first developed a comprehensive layout plan based on the reception area, vehicle display zones, and common customer scenarios—like family visits. Our initial proposal included 8 single-person (1P) booths, 3 six-person (6P) booths, and 2 two-person (2P) booths. But considering the project timeline, the client finalized an initial order of 4×1P, 3×6P, and 2×2P booths. Each type served a specific purpose: 1P booths for private one-on-one conversations or phone calls, 2P booths for brief consultations between customers and sales advisors, and 6P booths for temporary interactions with family groups. To match the showroom’s premium feel, we finished the booth exteriors in white and used Gabriel fabric for the interiors, ensuring they complemented the space’s texture and aesthetic.
On-Site Challenges & Solutions
During the layout evaluation, we noticed four structural support columns near the consultation area that would interfere with booth placement. To avoid this issue and keep the main customer circulation pathways clear, we worked with the client to adjust the layout by positioning the affected booths against the walls. This way, we avoided the columns without disrupting the showroom’s flow.
The client also had concerns about installation difficulty early on. To ease their worries, we provided detailed installation manuals and instructional videos, and even demonstrated the installation process live. Thanks to the booths’ modular design, the client confirmed that their team could assemble the first batch on-site following the instructions, no professional installers needed.
Project Results & Follow-Up Support
The first batch of booths has been successfully installed and is now fully operational in the showroom. To ensure smooth long-term use and easy maintenance, we went the extra mile: we provided labeled replacement parts (including door handles, LED lights, and power sockets) in a dedicated box, and shared all necessary documentation with the client—pre-packaging assembly test records, photos of accessories before sealing, and photos of the outer cartons before sealing. This project not only solved the client’s immediate need for private conversation spaces but also delivered a flexible, scalable solution that fits the dynamic nature of car showrooms. Most importantly, the booths enhanced the customer experience while preserving the showroom’s professional, modern look.
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